Logo use on the web

Institutional logo

On the web, the institutional logo must always be used in full color and use must adhere to overall guidelines for its use. It is a graphic element; do not include it within narrative text to replace words or attempt to re-create it in any way.

Using the W crest alone

In certain limited circumstances, it is acceptable to use only the W crest, but such use must be in accordance with the identity guidelines regarding official colors, typefaces, and placement. You may download approved versions of the W crest in the Downloads and Templates section of these guidelines. Please contact University Communications if you have a question about appropriate use of the W crest.

Using the W crest and “Wisconsin” alone

In certain limited cases, it is acceptable to use only the W crest and the word “Wisconsin” (without the “University of Wisconsin–Madison” type). Please contact University Communications if you have a question about this usage.

Buffer zone

To protect the logo’s integrity and avoid visual distractions, a minimum amount of space must be maintained between the logo and type or other graphic elements. This buffer zone must match the width of the W crest; this will allow a proportional buffer zone as the size of the logo increases and decreases.

Minimum size

To ensure legibility when using the logo on the web, the W crest must be no smaller than a height of 65 pixels. In uses that cannot accommodate this minimum size, campus units may use only the W crest or use the logo without the crest.