Logo use on the web
On the web, the institutional logo must always be used in full color and use must adhere to overall guidelines for its use. It is a graphic element; do not include it within narrative text to replace words or attempt to re-create it in any way.
Using the W crest alone
In certain limited circumstances, it is acceptable to use only the W crest, but such use must be in accordance with the identity guidelines regarding official colors, typefaces, and placement. You may download approved versions of the W crest in the Downloads and Templates section of these guidelines. Please contact University Communications if you have a question about appropriate use of the W crest.
Using the W crest and “Wisconsin” alone
In certain limited cases, it is acceptable to use only the W crest and the word “Wisconsin” (without the “University of Wisconsin–Madison” type). Please contact University Communications if you have a question about this usage.
To protect the logo’s integrity and avoid visual distractions, a minimum amount of space must be maintained between the logo and type or other graphic elements. This buffer zone must match the width of the W crest; this will allow a proportional buffer zone as the size of the logo increases and decreases.
To ensure legibility when using the logo on the web, the W crest must be no smaller than a height of 65 pixels. In uses that cannot accommodate this minimum size, campus units may use only the W crest or use the logo without the crest.