Minimum web standards

Any website that falls within the UW–Madison brand hierarchy must meet certain minimum style standards by including:

• The words "University of Wisconsin–Madison" located in the top banner area
• The UW–Madison logo in the footer area
• A link to the UW–Madison home page
• A link to the school, college, or division in which a unit resides, if applicable
• The following standard footer information:
  • Copyright statement: © [current year] The Board of Regents of the University of Wisconsin System
  • The e-mail address of the person responsible for maintaining the page and responding to user feedback: Feedback, questions or accessibility issues: webmaster@yourwebsite.wisc.edu.
  • The date the page was last updated: Last updated: January 6, 2011 — unless it is clear from the content on the page itself that the page is current

Academic departments are also encouraged to include:

• Information for prospective students, including links to the Office of Admissions and Recuitment and the Office of Graduate Admissions
• Information distinguishing undergraduate program offerings (if applicable)
• Links to your department’s sections of the undergraduate and graduate catalogs

In addition to these standards, all web publishers should comply with established campus information technology policies, including accessible design.