Logo and graphic identity guidelines Graphic identity checklist

All University of Wisconsin–Madison communications materials, whether printed or digital, should display an approved version of the logo. When it isn’t possible to use the logo, you should include a text identifier: University of Wisconsin–Madison.
The logo should be displayed in a a reasonably prominent, but not necessarily dominant, location. It should not be used as a headline.
Use only authorized digital files or camera-ready art of the logo.
When a logo is reduced or enlarged, it should be treated as one unit. Resize all elements proportionately. Do not reduce the logo below 1 1/4 inches in height.
Check color for accuracy and ensure that the logo is legible in the chosen print context.
A logo should never be incorporated into illustrations, cartoons, or other symbols or logos.
A logo does not have to be large to be effective, but it should have ample space around it for legibility and visual integrity.
The logo can appear in three colors (PMS 873 metallic gold, PMS 200 red and black) or two colors (PMS 200 red and black, with a 20 percent screen tint of black replacing the gold). When using one color, the logo may only appear in black. The logo should only be reversed out of a dark background.