Logo and graphic identity guidelines Download the logo
For use in print
Note: Before using the logo, please review the graphic identity guidelines that detail how the logo may be used in various kinds of publications. If you have any questions about use of the logo, e-mail logo@news.wisc.edu.
Letterhead templates for use in Microsoft Word
(These files are in Rich Text Format (RTF) and should be readable by most word processing software.)
To use these templates, click or right-click on the link. Your browser should either prompt you to save the file or will automatically download the file and open it up in your word processing software. Fill in your department’s information in the footer of the template prior to using.
EPS format: for print uses
Download these logos using the links below. Your browser should either prompt you to save the file or will automatically download the file.
Four-color version
Download EPS
Two-color version
Download EPS
One-color version Download EPS
One-color version (for small print/newspaper ads). Download EPS
Four-color, reversed out version
(Black background here is not part of EPS file)
Download EPS
Note: There is also a three-color logo available in Adobe Illustrator format that uses a metallic gold. Please e-mail logo@news.wisc.edu for more information.
Horizontal format
To provide design flexibility, a horizontal version of the logo is also available. The horizontal format is an acceptable alternative only in those cases where design constraints do not accommodate the vertical logo. This version is not meant to be interchangeable with the official vertical logo. To maintain as much visual consistency as possible, the more widely used vertical logo is the preferred format. Please contact University Communications if you have any question about which logo to use.
The horizontal format must not be used on letterhead, business cards or envelopes.
Four-color version Download EPS
Two-color version Download EPS
One-color version Download EPS
One-color version, no screen
(for small print/newspaper ads) Download EPS
“Shield W”
The “Shield W” may be used as a design element, but is not an acceptable alternative to the vertical or horizontal logo.
Four-color version Download EPS
Two-color version Download EPS
One-color version Download EPS
One-color, no screen (for small print/newspaper ads) Download EPS
Download the logo for use on the Web
GIF format: for Web and other electronic uses
Please see the Web Style Guide for more information on the use of the logo on the Web.
(Note: The color for the Web version looks different from that of the print version. The Web-safe color values 990000 (red) and CC9900 (gold) of the logo's crest are the best Web-safe matches, given variances between monitor color spaces.)
To be able to choose the size of the logo, use the PDF format below. Once you download the file you can open it in an imaging program, such as Adobe Photoshop, where you can choose the width or height and then save the image as a GIF.
Horizontal Web logo, PDF format (see note about the use of the horizontal logo)
“Shield W” only, PDF format(see note about the use of the Shield W)
If you do not have access to an imaging program, you can download one of the exact sizes below. Select the appropriate link and your computer should prompt you to save the file or will automatically download the file.
Three additional sizes are also available. Note that these images are for Web use only, and are not appropriate for use in printed publications (for print uses, please use the EPS format):
If you need help preparing a version of the logo to meet your specific Web needs, please contact University Communications at web@news.wisc.edu.