Logo and graphic identity guidelines Secondary applications
Colleges, schools, administrative units or departments wishing to establish an identity using the institutional logo on print and electronic materials may use the shield with the school, college, administrative unit or department name shown as indicated in the example below. Type size, font and position should adhere to this example. University Communications will develop these applications free of charge.
This variation is not to be used on letterhead, business cards or envelopes.
Logo use with existing school or college logos
Those schools and colleges with strong and consistent visual identities already in place are encouraged to incorporate the UW–Madison logo within their existing publications style guidelines. Please contact University Communications to consult on appropriate size and placement.