Logo and graphic identity guidelines Size and positioning

Examples

The logo should be used in a size large enough to ensure legibility. The measurements listed below show the exact size and position on a 8.5 by 11 inch publication and a 4 by 9 inch brochure. These examples can serve as guidelines for size and positioning on publications of other sizes:

8.5 by 11 inch publication: Position on 8.5 by 11 inch publication

4 by 9 inch publication: Position on 4 by 9 inch publication

Minimum sizes

Each of the University of Wisconsin–Madison institutional logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the logos may not be used any smaller than the following examples.

Minimum sizes for vertical and horizontal logos: 3/4 inch wide for verticle and 1 inch horizontal.