Marketing and research
Planning and Services
Marketing Services offers integrated marketing planning and services for both UW–Madison and individual units.
As the central communications office for the campus, University Communications is uniquely positioned to understand the complex landscape of UW–Madison, and how your unit fits into this big (red) picture. We help you leverage the strengths of the institution, and harness the power of 150–plus years of brand-building.
Our process
Our process has four main steps:
- Identifying a target audience
- Crafting a message that elicits a response
- Determining an appropriate delivery method
- Evaluating outcomes
Our approach
For every project, we:
- Listen to your marketing challenge
- Evaluate your unique situation
- Measure your resources
- Factor in other campus initiatives and missions
- Consider how your initiative fits into the overarching mission of UW–Madison
Our services
Services include:
- Market research assistance
- Message development
- Media planning and buying
- Ad development (print and broadcast)
- Coordination of other creative services, such as promotional materials
- Special-event support
- Evaluation and assessment of marketing initiatives
- Branding
For assistance, contact:
Tricia Dickinson
Director, Marketing Services
608-265-9005
pmdickinson@wisc.edu