photo, campus

Marketing

Marketing Services offers integrated marketing planning and services for both UW–Madison and individual units.

As the central communications office for the campus, University Communications is uniquely positioned to understand the complex landscape of UW–Madison, and how your unit fits into this big (red) picture. We help you leverage the strengths of the institution, and harness the power of 150–plus years of brand-building.

We help by:

  • Listening to your marketing challenge
  • Evaluating your unique situation
  • Measuring your resources
  • Factoring in other campus initiatives and missions
  • Considering how your initiative fits into the overarching mission of UW–Madison

Services include:

  • Market research assistance
  • Message development
  • Media planning and buying
  • Ad development
  • Coordination of other creative services, such as promotional materials
  • Special-event support
  • Evaluation and assessment of marketing initiatives
  • Branding

For assistance, contact:

Tricia Dickinson
Director, Marketing Services
608-265-9005
pmdickinson@wisc.edu